The problem
Roofing is a referral business, and Total Roof Care had plenty of satisfied customers. What they didn't have was the online proof. Sixteen reviews for a busy roofer is the kind of number that quietly costs you bids — homeowners comparing three quotes pick the one whose reputation they can verify.
Every roof they finished was a review that never got asked for.
What we built
We started with a backlog blast: a careful, personalized campaign to past customers asking for the review that should have gone out months ago. Then we wired the automation to their job-completion signal so every new roof triggers a text the next morning with a direct link to leave a review.
SMS, not email — roofing customers don't sit in their inboxes. The message names the job and reads like a text from the owner, not a corporate template.
The outcome
- Roughly tripled the review count in the first seven days as the backlog campaign reached past customers.
- 16 reviews to 107 as the ongoing automation kept compounding on new jobs.
- 4.8 star rating across the full, larger review base.
"We tripled our reviews in a single week." — David Wilcox, Total Roof Care
Why it worked
Two levers. First, the backlog — most businesses have years of happy customers who would leave a review if asked, and never were. A one-time personalized campaign unlocks that overnight. Second, the ongoing trigger keeps the count growing so the profile stays fresh, which Google rewards.
Questions we get
How fast did Total Roof Care see results?
The first wave landed within about a week of switching the automation on — roughly a tripling of their review count in seven days as the backlog of past customers got asked. It has kept growing since to 107 reviews at a 4.8 rating.
Does review automation work for roofing specifically?
Roofing is one of the best fits. Jobs are high-value, customers are relieved when it is done right, and the completion moment is clear. That makes the post-job text both well-timed and well-received.
Was this a one-time blast or ongoing?
Both. We start with a backlog campaign to past customers, then the system runs continuously on every new completed job so the count keeps climbing instead of spiking once and going flat.
For how this works, see review automation. Other results: FWD Construction, The Fence Guy, AK Gutter Gals.